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2012-09-21

Award for B. Braun Medical India

B. Braun Medical India wins the Frost & Sullivan India Healthcare Excellence Award for "Dialysis Service Provider Company of the Year 2012".

Mumbai, India. Frost & Sullivan, keeping with its commitment to recognize innovative growth strategies and solutions adopted by the best companies in the healthcare industry, has presented the India Healthcare Excellence Awards 2012 on Friday, September 21, 2012 in Mumbai. These coveted Awards recognized innovative growth strategies and solutions adopted by top companies in the healthcare industry for 2011-12. Over the years, these Awards have become an industry benchmark and are attended by the who’s who in the healthcare industry.

The Frost & Sullivan Best Practices team of industry experts presented awards to companies demonstrating best practices in a variety of regional and global markets.  These Best Practices Awards recognize the superior planning and execution of product launches, strategic alliances, distribution strategies, technological innovations, customer service, and mergers and acquisitions. A host of other crucial marketing factors such as leadership, strategy, service, innovation, integration, and development are also considered as part of the award methodology. Frost & Sullivan’s Healthcare Practice, through its Annual India Healthcare Excellence Awards, identifies, studies, and acknowledges relevant contributions of such companies.

Following  annual research and deliberation by esteemed panel of judges, Frost & Sullivan India survey team was pleased to announce B Braun Medical India Ltd as the recipient of Frost & Sullivan India Healthcare Excellence Awards 2012 - Dialysis Service Provider Company of the Year. This Awards acknowledges the relentless efforts of team and recognizes B. Braun Medical's outstanding performance in 2011-12. This unique healthcare delivery system reform experiment has gained tremendous popularity and created WIN–WIN situation for all the stake holders including end customer i.e.patient. This  concept is viewed as sensible application of management theory called as “Bottom Of Pyramid”.

“As a company focused on sustainability, it became  clear to us from the outset that we had to act in a socially responsible fashion in India. Together with representatives of the state of Andhra Pradesh, we came to the conclusion that we could help most effectively by establishing dialysis centers….This recognition is a confirmation that B.Braun Medical India is on the correct path, and its  policies & practices fit to its people as well as to healthcare industry standards”, said Anand Apte, Country Head of B. Braun Medical India.