B. Braun scored the best individual ranking results of all study participants.
Melsungen/Düsseldorf (Germany). In its “TOP EMPLOYERS” study published today, CRF – the leading research company in the field of employer branding – singled out B. Braun Melsungen AG as the most attractive employer in Germany, followed by automobile club ADAC and building society Schwäbisch Hall AG.
The award was presented to the company in Melsungen on Monday, February 23. The experts at CRF were particularly impressed by B. Braun’s performance in the individual ranking categories “Work-Life-Balance”, “Job Security” and “Corporate Culture”. B. Braun scored the best individual ranking results of all participants.
The prize was accepted by Dr. Heinz-Walter Große, the B. Braun Melsungen AG Managing Board member responsible for Finance and Human Resources, who commented: “The key components of our corporate culture are our open exchange of views and information, our constructive and transparent working relationship with one another and our constant quest for top performance – the CRF study gave us the opportunity to have our commitment verified by external observers too”.
The study is based on an extensive catalogue of questions and on interviews conducted by experienced business journalists. The questionnaire survey focused on a number of different categories, such as the working environment and development opportunities that the company offers its employees and management.
CRF has been examining working conditions and career opportunities in German companies since 2003. Participating organizations are evaluated in the following categories: “Pay and Benefits”, “Work-Life-Balance”, “Development Opportunities”, “Corporate Culture”, “Job Security” and “Market Leadership”. This is based on an extensive questionnaire on human resources management and on subsequent interviews with HR managers and employees conducted on location by independent, experienced business journalists.
The conclusion drawn by CRF from the findings is that the attractiveness of individual organizations – be they family companies or listed corporate groups – is not only determined by size or sector. Of equal importance today is what a company can offer its employees. Although salary continues to be a key factor, CRF finds that more and more significance is being attached to future prospects and to the degree of flexibility afforded to employees in aligning their professional and private lives.
Thorsten Jacoby, International Publishing Manager at CRF: “The growing lack of specialist staff is causing problems for companies. Because of this, competition for top graduates and highly qualified experts is now very great. Our study gives future employees a means of orientation in the job market. However, it also demonstrates in the current situation that the potential for commercial success is even higher when companies and employees pull together. Especially at times like this, it pays to have a good HR policy.”
About CRF
CRF is an independent research company that initiates and coordinates international projects for the business community and subsequently reports on these in the form of exclusive publications for national or international markets. The corporate group now has national offices in ten countries on three continents. Its clientele consists of over 2,500 different companies – from the FORTUNE 500 through sector specialists of all sizes to non-profit organizations and public institutions. www.crf.com
