The new Internet presence is clearer and contains a new knowledge section.
Melsungen. B. Braun has redesigned its corporate websites www.bbraun.de and www.bbraun.com The content has been restructured to make it clearer and a knowledge section has been introduced.
"Before redesigning the site we first asked our customers and partners for what they expect of us and what information they want to find from B. Braun on the Internet," says Dr. Bernadette Tillmanns-Estorf, Director of Corporate Communications at B. Braun Melsungen AG. The result is a website with a simpler structure, making it easier for users to find the information they are looking for in the wealth of content on offer.
Apart from information on the company´s products and possibilities to contact the company, the website now also features a knowledge section. It contains specialized information for medical practitioners such as clinical studies, training videos, information on courses for continuous medical education, descriptions of operating techniques and background information on infusion therapy and clinical nutrition. The website also contains information on a number of medical topics written in such a way to make it understandable to patients. "With our claim of "Sharing Expertise" we at B. Braun have committed ourselves to sharing our knowledge. Our new website is dedicated to this dialog," says Dr. Tillmanns-Estorf.
