B. Braun aims to be the leading pan-European company conducting business worldwide in the field of medical supply. To this end, we have established a unified Corporate Identity.
As a pan-European company, we will be an expert and reliable partner to our customers. We must demonstrate this through our professionalism, our committed approach, our readiness to respond and our level of service.
We intend to achieve our objectives through a lean, function-based divisional structure with regional elements guaranteeing close contact with the market. The divisions will be supported by central management and administration functions.
The success of B. Braun will depend on the understanding and commitment of all employees to the objectives of the company as a whole. These objectives also form the basis for assessing our performance at work.
Each and every member of our international organization makes a valuable contribution to the company's development. The efforts of each employee are worthy of recognition and each employee should give this recognition to others as well.
B. Braun's standards for conducting business reflect the ethical values of our surrounding culture, in which we develop and determine in the course of business activities. Dealing responsibly with the environment is an intrinsic element of this outlook.
B. Braun is keenly aware of its responsibilities in society as a "corporate citizen". We have a professional responsibility to the medical community we supply, and a social responsibility to our employees and the communities in which we operate.
We intend to maintain the independence of the B. Braun company through our determination and innovative approach.