Since the scientific conferences, trade fairs and usual business appointments had halted around the world, the digital platform for the Aesculap academies became a real meeting place for the medical industries of several countries. “For us, our digital training programs were suddenly the only way to stay in touch with our customers,” said Tanja Bauer, who is responsible for the global business development of the 40 Aesculap academies worldwide.
The dynamics that unfold when employees are allowed to work on pragmatic solutions on their own initiative is also evident in the example of dialysis training. As the proper operation of high-tech dialysis machines is vital and complex, B. Braun provides training and certification to medical staff. Until 2020, the training courses were held strictly in person, but in order to maintain reliable treatment, an alternative had to be found quickly. “We told ourselves: Let’s just try it digitally,” said Manuel Stiel, who, with his team, is responsible for global technical training for Avitum and Hospital Care.
Together with his colleagues Katja Lehmann, Daniel Daude and Matthias Herres, he worked on an online training course, recorded video tutorials and continuously improved the learning experience over numerous test runs. “Aside from getting the proper equipment, it was really important to show the attendees that something like this was even possible online,” said Stiel. For that, they relied on an unusual proposal: “To our first customer, we said, ‘You only pay for the online training if you thought it was good’,” explained Stiel. The customer was thrilled by the way it was implemented. “We knew then at the latest that the training could also work digitally.”