Aesculap wins iF DESIGN AWARD
The winning product is the SQ.line® basic orthopaedic instruments.
Aesculap AG, a subsidiary of B. Braun Melsungen AG, received together with its partner, the design agency WILDDESIGN®, an iF DESIGN AWARD 2020. The winning product, the SQ.line® basic orthopaedic instruments, won in the Product discipline, in the Health/Medical category. Each year, the world’s oldest independent design organization, Hannover-based iF International Forum Design GmbH, organizes the iF DESIGN AWARD.
SQ.line® won over the 78-member jury, made up of independent experts from all over the world, due to its ergonomic and sustainable properties as well as its particularly precise and careful manufacture. The competition was intense: 7,298 entries were submitted from 56 countries in hopes of receiving the seal of quality.
After winning a Red Dot Award: Product Design 2019, this is already the second award for the instrument set. With SQ.line®, Aesculap introduced a design language for basic orthopaedic instruments last year.
The instruments are made exclusively out of stainless steel and are used in orthopaedics for hip and knee endoprosthetics. These procedures are also physically strenuous for the orthopaedist and can put a great strain on his musculoskeletal system when performed daily. The ergonomically designed SQ.line® instruments reduce pressure points and joint stress for the user. That minimizes the risk of stress pain. The design offers a good grip due to flowing rounded shapes as well as large and structured gripping surfaces. The result: less effort for a secure grip during use.
"We are happy that our SQ.line® instrument set has been awarded for the second time, after the Red Dot Award, and thus confirms our new design language. The focus during development was not only on the design, but also on the ease of cleaning of these reusable surgical instruments, in order to enable hospital staff to handle them more easily and quickly in their daily clinical routine," explains Markus Nesper, Project Manager of SQ.line®.
About the iF DESIGN AWARD
For 67 years, the iF DESIGN AWARD has been recognized as an arbiter of quality for exceptional design. The iF label is renowned worldwide for outstanding design services, and the iF DESIGN AWARD is one of the most important design prizes in the world. Submissions are awarded in the following disciplines: Product, Packaging, Communication and Service Design, Architecture and Interior Architecture as well as Professional Concept. All awarded entries are featured on the iF WORLD DESIGN GUIDE, in the iF design app and are displayed at the iF design exhibition in Berlin.
Please visit www.wilddesign.de for more information.