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Brand

Deliver an authentic brand experience

We are transforming our brand to support our organizational change and to bring the business strategy to life. It helps to pave the way for B. Braun to be successful when entering new business areas and to actively shape the future of health care. 

Brand strategy

Hold on to what drives us

We protect and improve the health of people around the world. The following two principles make this tangible and trustworthy in our brand.

Brand experience

Four key principles lead the way

Technology meets humanity

Bringing our brand design to life

Brand signals

How we express our brand personality 

Authentic

Our imagery

The style of photography creates emotional,high-quality images in authentic settings - always focusing on the essential.

Hold on to what drives us

We protect and improve the health of people around the world

For more than 180 years, we have shaped health care with our pioneering spirit and groundbreaking contributions.The updated brand builds on this strong DNA to successfully shape new business areas. 

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More information

Extended Brand Guide

Our B. Braun Brand Guide provides details about our self-understanding, brand strategy and brand design. It also offers you useful templates.
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