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We are transforming our brand to support our organizational change and to bring the business strategy to life. It helps to pave the way for B. Braun to be successful when entering new business areas and to actively shape the future of health care.
Sharing Expertise remains essential to our brand’s DNA and conveys our approach of being a true partner. Based on strong values, the principle of humanity is a solid pillar of success.
With this pioneering spirit, B. Braun has shaped health care. Our commitment to innovation and the power of technology paves the way to a more digital and progressive future.
We always focus on the essentials by keeping things straight and precise. We give people an authentic impression of who we are and what we offer.
We always interact directly and personally. Our strong sense of humanity enables an emotional connection with the brand.
We constantly challenge the way our brand reflects what we do and how we interact with others. With our forward-looking attitude and ambition our effort will make a difference.
Our open mindset creates new perspectives. We exploit diverse expressions to build a positive and inspiring brand environment.
The responsive logo provides optimized legibility. It works great in all sizes.
The distinctive color range provides consistency and embraces a vibrant look.
The B. Braun company font Rotis is full of character. It is best expressed in sentence case and is perfectly legible.
The pictograms focus on simplicity to communicate quickly and effectively.
The components and user interactions are designed clearly and simply.
The highly flexible design principle is adaptable to all formats.