Product and Market Trainings

Description:

Participants will become familiar with our Chronic HD products (HD Machines, Dialyzers, Needles, Bloodlines, Concentrates, Sol-Cart® B, NEXADIA, ECOMix, Water Treatment Systems) with a special focus on product knowledge, product marketing as well as marketing/sales. The content structure for both product and market training is aligned over all areas. The product training corresponds to the instructions for use (IFU), whereas the content structure for market training corresponds to the Launch Plan.

Target Group: B. Braun colleagues related to Product Management, Marketing and Sales as well as Distributors

Language: English

Duration:
1x per year conducted as webinar series (online training)

1x per year conducted as on-site training in Melsungen

Description: Participants will become familiar with our Acute & Apheresis products with a special focus on product knowledge and product marketing. The content structure for product training is aligned over all areas and corresponds to the instructions for use (IFU). 

For the market training, the participants will receive knowledge regarding the key USPs of OMNI and the market position compared to the competitors. In addition, the aim is to develop a local marketing strategy based on pre-defined segmentation, targeting, and positioning. The content structure for market trainings is aligned over all areas and corresponds to the Launch Plan.

Target group: B. Braun colleagues related to Product Management, Marketing and Sales as well as Distributors

Language: English

Duration: 3 days webinar à 2 hours